Glossary

Co-registrations: Generating leads by targeting users who have already signed up for services, content or offers that are similar to those that you offer

Custom Leads: The client indicates the lead information he would like to be collected from each user. This information is then exclusive and will not be resold

Data validation: The user is asked a custom question (e.g., “What is your gender?) so that only desired leads are sent to the client

Data verification: The User’s data is sent real-time to a third-party for verification. If the information is not valid, it is scrubbed. Some third-party verifiers also triangulate data to ensure that the phone number, address and/or email address actually belongs to the user

Double Opt-in Marketing: Users must actively check a box or answer “yes” to receive marketing materials AND confirm this choice via an email

Exclusive Leads: Leads are that are never resold to any other buyer

Opt-in Marketing: The user must actively check a box or answer “yes.” The default option is that they will NOT receive any offers

Opt-out Marketing: It is assumed that the user would like to receive marketing materials. The user must uncheck a box that is already checked.

Scrub rate: The percentage of data that can be returned due to invalid information submitted (e.g. phone, email address)