Co-Registration

Co-registration is one type of lead generation strategy. Co-registrations generate high quality leads by targeting people who have already signed up for services, content or offers that are similar to those that you offer. Below are examples of the most effective strategies.

Post Registration / Sign Up
After a user registers or signs up…the user is presented with other relevant offers. The relevancy is based on the service the website where the user registered and on any information she may have provided (e.g., age, gender, address).

Thank You Page
Users are sent to a thank you page after signing up for a newsletter and are offered the option of receiving your marketing materials.

Multiple Offers Page
Users are given the option to sign up for multiple offers simultaneously. This co-registration page is an ideal way for publishers and advertisers to work together to promote their businesses.